VinFast’s Showcase at CES 2024: VF3 and Mysterious EV Concept

VinFast, the Vietnamese automaker striving to enter the US market, is set to unveil two electric vehicles at CES 2024 in Las Vegas. The first is the VF3, a compact and affordable electric SUV with potential game-changing qualities for the company. The second is a mysterious EV concept that has yet to be revealed.

VF3 Electric SUV

  • Design and Size:
    • Two-door subcompact crossover.
  • Length:
    • 122.5 inches, smaller than a Mini Cooper.
    • Intended to comfortably seat five people with a spacious cabin.
  • Affordability:
    • Expected to be very cheap, starting at less than $20,000 before tax credits.
    • Leasing options could reduce the price to as low as $12,500, positioning it as potentially the cheapest car in America.
  • Design Highlights:
    • Rugged and stylish design with a large grille and LED headlights.
    • Flared wheel arches, roof rails, and a rear spoiler.
  • Interior:
    • Expected to be simple and functional.
    • Digital instrument cluster and a touchscreen infotainment system.
  • Technical Details:
    • No disclosed technical specifications, including battery size, power output, range, or charging time.
    • Anticipated to have a single electric motor driving the front wheels and a modest battery pack.
  • Market Positioning:
    • Ideal for urban commuters seeking an affordable and eco-friendly vehicle.
    • Potential interest from US dealers indicates a market niche for this type of vehicle.

Mysterious EV Concept

  • Teaser Image:
    • Silhouette of a tall and boxy vehicle with large wheels and roof lights.
    • Resembles a rugged off-roader or adventure vehicle, potentially competing with models like the Rivian R1T or Ford Bronco.
  • Lack of Information:
    • No details about the concept’s name, features, or specifications.
    • Unclear if it is based on an existing model or a completely new design.
    • No confirmation regarding production intentions.

Overall Strategy:

  • CES 2024 Participation:
    • VinFast aims to showcase its commitment to sustainable transportation and innovation.
    • Struggling to establish itself in the US market, facing challenges in sales, quality, and factory construction delays.
  • Current US Offerings:
    • VinFast currently offers two models in the US: VF8 (midsize electric SUV) and VF9 (full-size electric SUV).
    • Mixed reviews for both models from critics and consumers.
  • Beyond Cars:
    • VinFast will also display its DrgnFly range of electric bikes at CES 2024, designed for urban mobility and recreation.
  • Brand Boost:
    • Participation in CES 2024 aims to enhance brand awareness and credibility in the US market.

CES 2024 is scheduled from January 7 to January 10 at the Las Vegas Convention Center, providing a platform for VinFast to showcase its electric vehicles and electric bikes, demonstrating innovation in sustainable transportation.

FAQs:

  1. Is VinFast car available in USA?
    • Yes, one of their first offerings in the US is the VinFast VF 8.
  2. Is VinFast an American company?
    • No, VinFast is not a US company. It is a multinational automotive company based in Vietnam founded by Vingroup.
  3. Has VinFast arrived in the US?
    • Yes, VinFast began delivering electric cars in California in March and made its debut on Nasdaq in late August.
  4. Will VinFast come to India?
    • Yes, Vietnamese electric vehicle major VinFast has entered India.
  5. Why did VinFast fail?
    • VinFast has faced challenges related to complaints about construction flaws and car software issues, along with the difficulty of selling electric vehicles in a country with underdeveloped charging infrastructure.
  6. Is VinFast successful?
    • VinFast sold just over 10,000 cars in the last quarter, bringing its total sales for the year to around 21,000.

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