A Trio Of New Trademark Applications Filed With The United States Patent And Trademark Office Provide Clues To The Name Of Lucid Motors’ Upcoming Electric SUV: Earth. According To Insideevs, The Trademarks Are For “Earth”, “Lucid Earth”, And “Earth Dream Edition”, Indicating Plans For A Regular Model And A High-End Version (We’ll Let You Know If Another Brand For An Earth Sapphire Appears , But We Doubt That This Will Be Considered For Several More Years). Earth Would Come After Air And Gravity In Lucid’s Range.
The Most Likely Demand For These Names Is The Mid-Size Tesla Model Y Rival That Lucid CEO Peter Rawlinson Recently Teased For A 2026 Introduction.
Lucid Motors Was Founded In California In 2007 As A Manufacturer And Developer Of Battery Technology, With Several Former Tesla Engineers And Executives Joining The Company Since Then. Development Of Its First Car Began In 2014, With The Air Revealed As A Luxury Electric Car In December 2016. It Has Since Revealed Its First SUV, The Gravity, But Work Continues On Battery Development, Including Aston Martin Is Expected To Benefit In The Future.
The Lucid Earth Is Expected To Be A “High Volume” Mid-Size Electric SUV, And That SUV Is Expected To Go Into Production In 2026. When It Hits The Market, Lucid Wants Its Starting Price To Be $48,000. That’s More Than The Cheapest Version Of The Model Y (Long Range Rear-Wheel Drive), Which, At The Time Of Writing, Has A Starting Price Before Tax Credits And Other Deductions Of $44,990.
A Slightly Higher Price May Make The SUV A Little Harder To Sell, But The Company’s Air Sedan Has Already Proven To Be More Luxurious And Roomier Than Tesla’s Model S Alternative, So There Won’t Be Any Direct Conflict Between The Two. That Said, The Close Pricing Is Not A Coincidence, And Lucid Wants High Sales Volumes For This Product.
We Contacted Lucid To Request Information About This Brand, But Because It Is A Future Product, Automakers Generally Refuse To Release Information. We’ll Update This Article If Lucid’s PR Team Chooses To Make An Exception, But We Suspect That Name Won’t Be Confirmed For Some Time Yet. Either Way, We Know Lucid’s Next Product Isn’t The Earth, As The Large Gravity SUV Is Still Scheduled To Go Into Production Before The End Of This Year. Once That Gains Momentum, Lucid Will Start Focusing On Its Model Y Rival, And That Means We Might Only Get Confirmation Of The Earth’s Place In Lucid’s Lineup Next Year.
